Cloud Collab
We turned real clouds into packaging.
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insight
Zacapa is aged high in the Guatemalan mountains, where clouds pass directly over the barrels and influence the rum’s character.
execution
- Captured real clouds over the ageing centre - Transformed their shapes into packaging design - Created a limited-edition collection - Extended the idea across retail and campaign
While the rum takes years to mature, the clouds that shape it exist only for seconds.
We captured those fleeting moments and turned them into something permanent — bringing the story of Zacapa closer to people.
year
2026
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