Separaditos
Some things are better when they come in parts.
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insight
Sometimes our mums send messages one by one — instead of all at once.
execution
- Campaign built around the familiar language of chat notifications - Message bubbles used to mimic fragmented communication - Visual system directly connected to the product benefit - Print, outdoor and digital executions with a playful tone
What can feel like a small daily frustration turned into something meaningful.
Just like those messages, Separaditos lets you take only what you need and save the rest — making “in parts” a benefit, not a problem.
A simple and relatable idea that connects everyday behaviour with product truth in a memorable way.
year
2025
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