i love you mom
We turned chicken into a symbol of love.
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insight
In Guatemala, Mother’s Day is celebrated around the table — and chicken is always at the centre of those moments.
execution
- Print campaign built around real Guatemalan dishes - Chicken compositions styled to naturally resemble heart shapes - Minimal headlines to let the visuals carry the message - Consistent system across print and outdoor
Sometimes, saying “I love you” doesn’t need words.
In Guatemala, cooking for mom is one of the most meaningful gestures.
We simply revealed what was already there — turning every dish into a quiet expression of love.
A culturally rooted idea that felt instantly familiar and emotional.
Selected as Best Print of the Week on Best Ads on TV.
year
2025
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